Thanksgiving brings to mind our blessings and our plans for holiday shopping.   In the season of gratitude, we are also thinking of those less fortunate.

For 250 families who need holiday assistance, there is the Baldwin Center in Pontiac.  The Baldwin Center provides Thanksgiving and Christmas food baskets and the opportunity to shop without cost at the agency’s Holiday Store, which is stocked with donations from local churches, organizations, and individuals. 


Qualified families for this year have been identified.  One adult member of each family shops with a volunteer escort by appointment on December 17, 19, or 20. Each family member receives new clothing and a personal gift or toy, along with gift wrapping.

“The Baldwin Center provides low income residents of Pontiac with food, clothing, literacy support, and social empowerment,” explained Elizabeth Longley, Executive Director.  “The Holiday Store is our way of not only clothing needy residents, but also offering them gifts that will help make their holiday a little happier.”

“In order to do this, we need the support of the community, through donations of new clothing and gifts. We welcome general items like artificial trees, ornaments, holiday cards and stocking stuffers; clothing for all ages, especially outerwear; and personal gifts for men, women, teens, children ages 6-12, and infants to five years of age.”  Monetary donations are also needed to help supplement the gifts and food baskets. 

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